Dispositivos móveis já representam 18,8% do e-commerce
Do total das transações realizadas no comércio eletrônico nos primeiros seis meses deste ano, 18,8% foram realizadas em dispositivos móveis, segundo dados apresentados hoje (01) pelo Ebit, empresa especializada em informações do comércio eletrônico.No primeiro semestre deste ano, celulares e tablets aumentaram a participação no total das vendas do comércio eletrônico.
O número é bem diferente do registrado no ano passado: no primeiro semestre, essa participação dos dispositivos móveis no total das vendas era de 10% em média e fechou o ano de 2015 com 12%. Somente em junho deste ano, essa participação cresceu para 23%.
Segundo Pedro Guasti, CEO da Ebit, o número é reflexo da mudança do comportamento dos consumidores. “Ele compara muito o preço no dispositivo móvel, mas não necessariamente compra, porque ele ainda prefere o desktop. As lojas que estão apostando em aplicativos saem à frente”, avalia.
Para o executivo, cada vez mais o consumidor brasileiro dará importância às marcas que apresentam boa experiência mobile. E a melhoria dessa experiência é o que tem elevado esse número.
Fonte: Portal No Varejo
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