A CDL Xaxim divulgou em suas redes sociais uma campanha publicitária sobre o Dia dos Avós. A data foi comemorada na terça-feira, 26 de julho. A intenção da campanha é valorizar a comemoração, sensibilizar para o carinho transmitido pelos avós e estimular as vendas no comércio. “Nossos avós mudaram. Eles estão mais jovens, mais vaidosos e mais dispostos. Mas tem coisas que não mudam: A doçura e a dedicação com os netos.” Essa mensagem faz parte da campanha publicitária criada para a data. Segundo o presidente da CDL Xaxim, Marcelo Cardoso, apesar do Dia dos Avós não estar entre as datas tradicionais, essa é uma excelente oportunidade para o mercado ampliar negócios. “Sabemos que as datas especiais impulsionam as vendas, já que existe uma expectativa dos consumidores em comprar presentes para homenagem às pessoas próximas. Agora, com o Dia dos Avós, é mais uma chance de melhorar as vendas, especialmente em momentos de retração, como o que vivemos,” afirma.
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